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May 6, 2024

10 Reasons Why DEI Is Important For Businesses And How It’s Evolving

Improving diversity, equity and inclusion has been championed as a strategic business priority thanks to its proven capacity to drive innovation, foster a more inclusive workplace culture and enhance organizational performance. However, recent backlash to DEI programs, including criticism regarding claims of tokenism, perceived threats to meritocracy and resistance to truly confronting systemic inequalities, has […]

Improving diversity, equity and inclusion has been championed as a strategic business priority thanks to its proven capacity to drive innovation, foster a more inclusive workplace culture and enhance organizational performance. However, recent backlash to DEI programs, including criticism regarding claims of tokenism, perceived threats to meritocracy and resistance to truly confronting systemic inequalities, has prompted organizations to recalibrate their efforts.

To foster organic change and a lasting impact, the approach to DEI is being reimagined to emphasize authentic engagement and meaningful action over superficial initiatives. Below, members of Forbes Coaches Council explore why DEI is still an essential key to success and how the focus of DEI programs may evolve in the near future.

1. The Workplace Should Reflect Today’s Emerging Workforce

Social change has historically often led to backlash, but that isn’t necessarily a good reason to retreat or pivot away from one’s DEI mandate. Today’s emerging workforce and future leaders are the most diverse generation in history, so it goes without saying that they are going to expect and demand a workplace that reflects who they are and honors their backgrounds, experiences and visions. - Carol Geffner, CB Vision LLC.

2. Every Culture Needs Diversity To Stay Alive

Our workplaces have been created—and the majority of them are run—by white men. Due to that origin, the values of corporate life are archetypically masculine: up or out; win; work many hours. Every culture needs diversity to stay alive. Equity, inclusion, belonging and justice are strategies to make diversity work. I do not believe in programs. I do believe in developing every co-worker’s consciousness! - Katharina Schmidt, Inspiration & Discipline

3. Embracing DEI Helps Meet Employees’ Evolving Needs

The growing multicultural and multigenerational workforce makes DEI an imperative for organizations. By embracing DEI, companies can better understand and meet the evolving needs of their employees. Studies have proven that DEI leads to stronger financial performance and helps businesses attract and retain top talent. - Anthony Howard, HR Certified LLC

4. Diverse Teams Lead To More Creative, Innovative Solutions

Diverse teams bring together a wide range of opportunities and experiences, leading to more creative and innovative solutions to challenges. Organizations prioritizing DEI will be more attractive, with values aligned with a diverse pool of job seekers. They will also better retain employees who feel valued and included. Understanding diversity should also help you better understand your customers. - Julien Fortuit, Julien Fortuit Agency

5. DEI Fosters Respectful Workplace Environments

DEI is crucial for fostering inclusive workplace environments that respect and value diverse perspectives, leading to innovation and growth. In the future, DEI programs may focus more on systemic changes, enhancing accountability and integrating DEI principles into every organizational layer for more profound impacts. - Peter Boolkah, The Transition Guy

6. DEI Is A Competitive Advantage

DEI is a competitive advantage that forward-thinking companies cannot ignore, and it is crucial for fostering innovation, attracting diverse talent and boosting organizational performance. DEI programs will likely start focusing more on addressing systemic barriers and fostering a true sense of belonging beyond just representation. Successful organizations will embed DEI into their culture and decision-making. - Karla Aljanabi, Career Building Coach

7. DEI Transcends Bias

DEI transcends bias, fostering workplaces where diversity is the engine of innovation and inclusivity. Its importance now magnified, the stage is set for a future where DEI principles are embedded into every aspect of organizational culture, transforming the understanding of (and actions to mitigate) biases into a universal standard. This evolution promises a landscape of equity, empathy and shared success. - Alejandro Bravo, Revelatio360

8. Cultures Where Everyone Has A Voice Retain Talent

If you are a leader and you are not embracing DEI, something is very wrong. Your business should be organized to promote DEI and belonging. To compete in today’s “disruption at the speed of scale” world with GenAI, you must harness the best talent and ideas you have access to. If you create a culture where everyone has a voice, you have a better chance of thriving and retaining your talent. - Katy MacKinnon Hansell, Katy Hansell Strategic Advisory

9. DEI Fosters Understanding Within Organizations

DEI is paramount in fostering inclusivity, innovation and understanding within organizations. As these initiatives evolve, there’s a need to maintain a balance between metrics and celebrating individual differences. Programs may shift toward more personalized approaches, focusing on creating cultures where diversity and belonging are truly celebrated and ensuring everyone feels valued and respected. - Martha Jeifetz, MJ - Executive Coaching & Advising

10. DEI Ensures Fair Treatment And Opportunities For All

DEI initiatives are critical for fostering innovation, driving organizational performance and ensuring fair treatment and opportunities for all individuals. I anticipate DEI programs will evolve to place greater emphasis on systemic change, addressing unconscious bias and fostering genuine cultural transformation, rather than merely ticking boxes through simple tweaks in processes and policies. - Thomas Lim, Centre for Systems Leadership (SIM Academy)

Article written by:  Orville Lynch, Jr.
Mr. Lynch, a member of the legendary two-time Ohio Civil Rights Hall of Fame Award winning Lynch Family. Mr. Lynch is a nationally recognized urban media executive with over 20+ years of diversity recruitment and serial entrepreneur with numerous multi-million dollar exits.
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