Digital marketing is gaining steady steam in 2024, per recent reports.
The business and financial operations sector (which marketing is a part of) is ranked as the second most-popular industry to find remote work, according to U.S. data analyzed in the National Bureau of Economic Research's 2022 remote work study. The share of professional jobs within the sector which are classified as remote or hybrid remote, have more than tripled since 2019 (pre-pandemic), being overtaken only by the technology industry.
Marketing is a multi-billion dollar industry globally; specifically, three areas in marketing are the most popular and lucrative:
What's interesting to note is that of these, two out of this list tend to be more digitally focused—these being content marketing and influencer marketing, both of which rely primarily on tools such as social media platforms.
When you consider the fact that digital marketing is one of the fastest growing top 10 in-demand skills for 2024, and that marketing professionals (especially managers) are experiencing a 6% surge in demand for their skills according to the BLS, it certainly makes sense why the digital marketing industry is one of the most highly-valued and highly compensated industries in the business sector.
This is of course, fueled by new technologies including powerful AI tools, which enable marketers to tap into their audience analytics and create attention-grabbing content like never before.
The fact that the digital marketing industry is aimed at reaching audiences wherever they are based online—through email, social media, Google, online ads, etc.—makes this an even more viable industry to find remote jobs, while not needing to sacrifice your pay.
Below is a list of 10 remote jobs within the digital marketing industry that are highly paid (meaning that they pay significantly more than $59,540— the median income of U.S. workers in the fourth quarter of 2023). Average salaries are from Salary.com data.
If you're looking to get your foot in the door within the digital marketing industry, the good news is that nowadays, the entry into this career path is much easier than it used to be many years ago. Although if you have a bachelor's in psychology, communications, marketing, or business, it would be of help, you don't necessarily need a degree to start working in marketing.
Thanks to online learning, you can easily jumpstart your career with job-ready digital marketing skills, completing these courses in your own time and at your own pace. Check out this company if you are looking for a career in digital marketing!
Some courses and online training, such as those offered by HubSpot, Semrush, Meta, and Coursera, are totally free of charge—including the certificates you receive at the end. Others may require some investment, but they are not as expensive, time-consuming, or debt-piling as paying for a degree, and you are able to learn hands-on practical skills such as SEO, PPC (pay-per-click), Google Analytics, graphic design, and social media management and ads.
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egardless of your chosen digital marketing career, you will need some core soft skills to be successful, including strong communication (which is fairly obvious as that is what marketing is all about), outside-the-box problem-solving and creativity, leadership skills, and strong customer focus. Work on developing these skills, using marketing technologies, and upskilling with online certifications so you can be taken seriously by employers and thrive in your dream remote job.
